McLaughlin & Harvey has detailed the outcomes of its social value programme which was implemented over the course of the redevelopment in a report published 17 August 2022, including impressive local job creation figures, ethical procurement, and a range of community partnerships.
A total of 370 jobs were created and sustained throughout the redevelopment of the stadium over the last two years, as well as a total of 35 apprenticeships, work placements and internships, and 756 weeks’ worth of vocational training.
58% of employment was created for those living within 30 miles of the site, and an impressive 334 members of the workforce were upskilled throughout the course of the project.
91 community and education groups and over 600 school pupils have been engaged throughout the redevelopment, and £80,000 of community investment, both financial and in-kind, was achieved.
McLaughlin & Harvey recently won the Inspiring Change in the Community Project Award for their Employment & Education Academy initiative on the project, which addressed the employment and skills gap by removing inequalities and barriers in employment and education.
Judges at the Inspiring Change Conference & Awards, organised by CECA, praised the contractor for their outreach to local 'hard to reach' community groups, which ultimately led to 48 new entrants to the industry, including 26 long-term unemployed.
Ethical procurement and working with local suppliers was also key to McLaughlin & Harvey’s social value programme. 50 per cent of project spend was with local businesses and in total the social value programme generated £21.5m of local economic value.
Martin Keys, Operations Director at McLaughlin & Harvey, said: “The greatest challenge faced was ensuring the project ran to time and budget. This was achieved amidst a world health pandemic and a global shipping crisis - to name a few – thanks to the collaboration, engagement and one-team approach from all partners involved.
“Alongside this excellent achievement, today’s report also highlights the real benefit we have brought to local communities here in Birmingham, both engaging with young people and hard-to-reach groups, encouraging them into work and bringing a lasting legacy to the area, which as a business, we are very proud of.”
The £72.4m stadium redevelopment project was part-funded by West Midlands Combined Authority (£25m) and the Greater Birmingham and Solihull Local Enterprise Partnership (£20m), with Birmingham City Council providing the remainder of the funding.
Cllr Ian Ward, Leader of Birmingham City Council, said: “Anyone who visits the venue knows what an amazing job our contractors have done on the redevelopment of the Alexander Stadium – which is now the undisputed premier athletics facility in the country.
“But the community story is just as impressive. McLaughlin & Harvey told us they would be good neighbours and project partners and they backed up their words with a really impressive programme of community engagement and support for grassroots projects not only in Perry Barr, but right across the city.
“They’ve set a standard for other firms working on projects for the council to meet.”
Andy Street, Mayor of the West Midlands and WMCA chair, said: “We invested in the stadium redevelopment because we knew that it would provide a world class sporting facility for the region and enhance our reputation on the global stage. Anyone can see the contractors have certainly delivered on that.
“This project also creates a social legacy as we can see with hundreds of quality construction jobs and training opportunities created and supported through the pandemic and engagement with the community including local school children who will be inspired by their experiences for years to come.”
Anita Bhalla, Interim Chair, Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP), said: “After successfully completing the redevelopment of Alexander Stadium on time and on budget, this latest report highlights how McLaughlin and Harvey also managed to deliver a wide-ranging and impactful community engagement programme.
“Increasingly, social value is at the heart of how we measure our GBSLEP investments like the £20 million that went into this City Council project. We recognise how critical it is that local people feel the benefits of the major developments that are happening on their doorstop. This contributes to driving inclusive and sustainable economic growth across our region and for all our communities.”
The report can be viewed on the McLaughlin & Harvey website.