Birmingham children to benefit from kind-hearted Easter egg campaign


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In Summary

General | 6th April 2022
A Birmingham-based workforce solutions specialist has led a campaign which will see over a hundred Easter eggs donated to the city’s Central Foodbank.

In Detail

A Birmingham-based workforce solutions specialist has led a campaign that will see over a hundred Easter eggs donated to the city’s Central Foodbank.

The Jarell Group, based in Church Street, have collected over 120 Easter eggs from staff and clients and will be donating the chocolate treats to the foodbank in Birmingham City Church to help give children a better Easter.

Shannon Fletcher, marketing coordinator at The Jarell Group said: “The simple treat of a chocolate Easter egg can make a huge difference to a child who will have to spend this special holiday in food poverty.

“We’re delighted to have collected so many eggs and our staff and clients have been brilliant in helping to stockpile dozens of eggs. They’ve really got behind the campaign.”

Nitasha Christian, an administrator at the Foodbank said: “We rely on the kind-hearted donations from individuals and businesses here in Birmingham and everyone at the Jarell Group has gone to a huge effort.

“Easter eggs mean a lot to children at this time of the year and it can’t be underestimated how many smiles this donation will put on their faces.”

Birmingham Central Foodbank was founded in 2011 and provides emergency food and support to local people. They support people on low incomes and those in difficult financial circumstances to ensure people don’t go hungry. The charity’s official website is available at www.birminghamcentralfoodbank.org.uk.

Headquartered in Birmingham, and with offices in London, Leeds and Walsall, The Jarell Group was founded nearly 30 years ago and has since gone on to become a trusted workforce solutions provider for hundreds of businesses across the UK. The company employs 150 people.