Birmingham 2022 sign additional new sponsors for the Commonwealth Games


In Summary

General | 20th June 2022
Four new providers join the sponsor family in time to deliver an exciting Games

In Detail

The Birmingham 2022 Commonwealth Games continues to add to its list of industry-leading brands with four new providers joining Birmingham 2022. As preparations continue and the eyes of the world prepare to watch the West Midlands come alive over 11 unforgettable days of world-class sporting competition, we are proud of the wealth of experience and knowledge these brands will bring in helping us deliver an exceptional Games.

Lucozade Sport is proud to be named the Official Sports Drink of Birmingham 2022, marking an iconic deal that will provide thousands of athletes with isotonic drinks throughout the event. Lucozade Sport are expecting to provide over 102,000 litres of the sports drink to elite athletes from across the globe.

Bruntwood, a leading commercial property developer, has been named the Official Commercial Property Development Provider of the Birmingham 2022 Commonwealth Games. Recognised by Birmingham City Council as one of the city’s leading investors in flexible workspace, life sciences and technology, the firm has also committed to being a sponsor of the Business & Tourism Programme, the first accredited Commonwealth Games programme of its kind.

Biffa has been appointed as the Official Waste Management and Recycling Provider for Birmingham 2022. As part of this role, Biffa will ensure all waste produced across the 12 days of the Games is sustainably managed, treated and disposed of. Visitors and spectators will be reminded to use the correct bins and play their part in reducing waste from the Games.

Airbnb has signed an agreement to become the Official Hosting Provider for the Games. Birmingham 2022 is expected to attract more than one million spectators to the city from around the world, as well as around 4,500 athletes. Airbnb is encouraging locals from Birmingham and the West Midlands to welcome the influx of visitors whilst also earning additional income by hosting on the platform.

Nicola Barlow, Head of Sponsor Services at Birmingham 2022 said: “With less than forty days to go until Birmingham 2022, our four new sponsors add significant value to our operations. Together, their insight will help us deliver an outstanding Games that our city, region and country can be proud of.”

Katie Sadleir, Commonwealth Games Federation CEO, said: “With the eyes of the Commonwealth soon to be focused on Birmingham 2022, the addition of Lucozade Sport, Bruntwood, Biffa and Airbnb to our sponsorship family is to be celebrated. Their industry knowledge and partnership working will contribute to an incredible edition of the Commonwealth Games this summer.”