PR Masterclass: Showcasing the effectiveness of PR to help boost business reputation
4th February 2026 17:30 to 19:30 Leopard Co Free
Join Leopard Co for an insight-rich evening hosted by the Chartered Institute of Public Relations (CIPR) Midlands, created to show the real, measurable value of PR in building reputation and driving organisational success.
This PR Masterclass will feature four speakers, each presenting an award-winning PR campaign that has delivered proven impact across consumer, corporate or public sector audiences.
The speakers include:
- Rachel Carroll, communications expert at Aldi
- Laura Rudolph, strategy director at integrated marketing agency, Leopard Co
- Alison Gallagher-Hughes, Chair of CIPR Midlands
- Dan Gabriel, associate creative director at WPR Agency
The purpose of the event is to give PR, marketing and communications professionals a clear view of what excellence looks like in practice.
Through concrete case studies, attendees will see how strategic planning, creative storytelling, smart media execution and effective evaluation come together to shape public perception and strengthen trust.
Each speaker will walk through their objective, approach, tactics and results, offering practical lessons that can be applied immediately to your own work.
The session is designed to be useful, accessible and energising – ideal for anyone looking to sharpen their professional skills, gather inspiration and understand how to demonstrate the ROI of PR more confidently within their organisation.
- Speakers: Four award-winning PR practitioners
- Cost: Free
- Extras: Drinks and nibbles provided
- A great opportunity to learn, connect and celebrate the strength of PR in the Midlands.
Leopard Co, 14 Bennetts Hill, Birmingham, West Midlands, B2 5RS
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