Business Growth West Midlands: How to use AI to improve your Google ranking
10th June 2025 10:00 to 11:30 Free
This session highlights several AI tools designed to assist with SEO, while also addressing the essential considerations and processes to ensure AI enhances rather than harms your rankings.
The session offers practical guidance on leveraging AI effectively, from generating content ideas and producing large volumes of text to implementing technical features on your website. It also examines popular AI tools, providing examples of how they can streamline and simplify SEO tasks.
Things we’ll cover:
- Understanding AI: Explore what AI means in the context of search engines and content creation, including the role of Large Language Models and how search engines utilize them.
- Search Engine Treatment of AI-Generated Content: Learn why AI-generated content isn’t inherently 'bad' and discover the signals search engines look for when evaluating it.
- AI Writing Tools: Understand the differences between various AI writing tools, the features that are most valuable, and whether investing in them is worthwhile.
- Effective Prompt Writing: Discover the best practices for crafting prompts that help AI tools generate ideas and content suitable for your website.
- AI Applications in SEO: Learn how AI tools can assist with SEO tasks beyond just content creation, simplifying and enhancing your workflow.
- Custom GPTs: See examples of custom GPTs (formerly plugins) that add functionality and data to boost your SEO efforts.
Who should attend?
This session is designed for anyone involved in SEO, content writing, or optimization. No technical expertise is required, and the insights are relevant to any type of website or business.
This event is FREE to attend. It is funded by the UK Shared Prosperity Fund and hosted by Business Growth West Midlands.
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